It was the leading journal of British Aestheticism; Aubrey Beardsley was its first art director, and had the idea of the yellow cover; he brought in works by Walter Sickert and Wilson Steer. The literary content was no less distinguished; authors found within its pages during the brief years of its existence include:
It is interesting to compare it with a Black book (also a little black book) which contains a list of potential dates etc carried usually by men and the Blue Book, which is where the comedian Max Miller got his 'dirty' material'. The Red Book is the This is Your Life book.