Quality Function Deployment

Quality Function Deployment is a technique used in brand marketing and product management to help a company decide what product(s) to add to its product portfolio and what characteristics to include in a new product. It matches customer requirements with product engineering characteristics, and in so doing, crafts a product design from customer expectations. It was originally developed by Yoji Akao in the 1980's.

see also product management, product portfolio, New Product Development, Marketing

marketingtopics">List of Marketing Topics	List of Management Topics
List of Economics Topics	List of Accounting Topics
finance topics">List of Finance Topics	List of Economists